Sasha Allen as Dionne (center) and the cast of the Broadway revival of HAIR: The American Tribal Love-Rock Musical directed by Diane Paulus and choreographed by Karole Armitage.  HAIR features a book and lyrics by Gerome Ragni and James Rado and music by Galt MacDermot. Now performance at the Al Hirschfeld Theatre (302 West 45th Street, NYC).  Photo credit:  Joan Marcus.

The Iconic Musical HAIR continues its relationship with Bumble and bumble as its Exclusive Hair Care Partner as it makes the move to Broadway
 
Last summer’s twice-extended, sold-out production of HAIR: The American Tribal Love-Rock Musical, is moving to Broadway and Bumble and bumble is along for the ride, continuing their relationship with the show as its exclusive hair care partner.

(L to R) Tommar Wilson, Will Swenson as Berger and Bryce Ryness as Woof in the Broadway revival of HAIR: The American Tribal Love-Rock Musical directed by Diane Paulus and choreographed by Karole Armitage.  HAIR features a book and lyrics by Gerome Ragni and James Rado and music by Galt MacDermot. Now performance at the Al Hirschfeld Theatre (302 West 45th Street, NYC).  Photo credit:  Joan Marcus.

As part of the relationship, Bumble and bumble, the groundbreaking hair care and styling product company with two leading salons in New York City, granted Michael McDonald, Costume Designer for HAIR, full access to its services and products. McDonald said, “The 60s hippie hair never had it so good. With Bumble and  bumble cut and color and their gentle shampoos and conditioners, “hippies” for the new millennium can get that natural look that never seems to go out of style.”
 
Bumble and bumble stylists worked closely with McDonald to make sure the hair of HAIR remains true to its concept – locks with great natural texture, with a flower child edge.

Gavin Creel as Claude (center) and the cast of the Broadway revival of HAIR: The American Tribal Love-Rock Musical directed by Diane Paulus and choreographed by Karole Armitage.  HAIR features a book and lyrics by Gerome Ragni and James Rado and music by Galt MacDermot. Now performance at the Al Hirschfeld Theatre (302 West 45th Street, NYC).  Photo credit:  Joan Marcus.

 
The Bumble salon paired HAIR’s actors with seasoned Bb. Stylists for cut and color, imparting subtle tweaks to the actors’ long locks to bring out the natural curl.   Bumble’s ingenuity with the razor and scissors made the most of each actor’s hair texture.  The envy-inducing volume and curls you’ll see on stage are au naturel,  enhanced by Bumble’s skillful hairdressing and products. Several actors’ tresses were also given natural looking yet brilliant color thanks to Bumble’s creative hair painting techniques.  The Bumble salons were among the first to incorporate shading at the root and bayalage color application, a process that uses a painter’s brush to paint individual strands of hair, creating customized highlight patterns.  These techniques are now emulated by other salons.
 
To maintain hair health throughout the run of the show, Bb. stylists provided each actor with the right products for his or her style as well as tips on how to use them.  Some received styling products, such as Surf Spray or Grooming Creme for texture, or Curl Reactivating Mist to boost waves, while others were prescribed the right shampoo and conditioner to keep their tresses in top-notch condition.
 
The end result of all this work and care is that the hair feels effortless, and as most hairdressers will agree – the ‘natural’ look is usually far from natural as it takes work to get it there.
 
Peter Lichtenthal, President of Bumble and bumble, said, “We’re thrilled to be making the move to Broadway with HAIR, and that even greater numbers of theater-goers will be exposed to the musical’s celebration of individuality and nonconformity, which echoes Bumble’s own philosophy towards the craft of hairdressing.  The collaboration is yet another step Bumble is taking to further our reputation among industry insiders and consumers alike as the go-to source for professional-quality products, hair talent and creativity.”
 
Bumble and bumble will be involved with the production on an on-going basis, and will also execute promotional activities such as a presence for HAIR on the company’s website and visuals at it its two Manhattan salons: Uptown (146 East 56th Street) and Downtown (415 West 13th Street).

Gavin Creel as Claude and Will Swenson as Berger with the cast of the Broadway revival of HAIR: The American Tribal Love-Rock Musical directed by Diane Paulus and choreographed by Karole Armitage.  HAIR features a book and lyrics by Gerome Ragni and James Rado and music by Galt MacDermot. Now performance at the Al Hirschfeld Theatre (302 West 45th Street, NYC).  Photo credit:  Joan Marcus.

About the Production

HAIR: The American Tribal Love-Rock Musical returns to Broadway for the first time in over 30 years. Directed by Diane Paulus and choreographed by Karole Armitage, HAIR features a book and lyrics by Gerome Ragni and James Rado and music by Galt MacDermot. The creative team also includes Scott Pask (scenic design), Michael McDonald (costume design), Kevin Adams (lighting design) and Acme Sound Partners (sound design).  HAIR is presented on Broadway by The Public Theater (Oskar Eustis, Artistic Director; Andrew D. Hamingson, Executive Director) Jeffrey Richards, Jerry Frankel, Gary Goddard Entertainment, Kathleen K. Johnson, Nederlander Presentations, Inc., Fran Kirmser Productions/Jed Bernstein, Marc Frankel, Broadway Across America, Barbara Manocherian/WenCarLar Productions, JK Productions/Terry Schnuck, Andy Sandberg, JAM Theatricals, The Weinstein Company / Norton Herrick, Jujamcyn Theaters, Joey Parnes and by special arrangement with Elizabeth Ireland McCann. 

Will Swenson as Berger and the cast of the Broadway revival of HAIR: The American Tribal Love-Rock Musical directed by Diane Paulus and choreographed by Karole Armitage.  HAIR features a book and lyrics by Gerome Ragni and James Rado and music by Galt MacDermot. Now performance at the Al Hirschfeld Theatre (302 West 45th Street, NYC).  Photo credit:  Joan Marcus.

HAIR began preview performances on Friday, March 6 at the Al Hirschfeld Theatre (302 West 45th Street, NYC) with an Opening Night set for Tuesday, March 31, 2009.Tickets for HAIR (starting at $37.00) are available via Telecharge.com or by calling (212) 239-6200.  The schbout the Production

Sasha Allen as Dionne (center) and the cast of the Broadway revival of HAIR: The American Tribal Love-Rock Musical directed by Diane Paulus and choreographed by Karole Armitage.  HAIR features a book and lyrics by Gerome Ragni and James Rado and music by Galt MacDermot. Now performance at the Al Hirschfeld Theatre (302 West 45th Street, NYC).  Photo credit:  Joan Marcus.

 
HAIR: The American Tribal Love-Rock Musical returns to Broadway for the first time in over 30 years. Directed by Diane Paulus and choreographed by Karole Armitage, HAIR features a book and lyrics by Gerome Ragni and James Rado and music by Galt MacDermot. The creative team also includes Scott Pask (scenic design), Michael McDonald (costume design), Kevin Adams (lighting design) and Acme Sound Partners (sound design).  HAIR is presented on Broadway by The Public Theater (Oskar Eustis, Artistic Director; Andrew D. Hamingson, Executive Director) Jeffrey Richards, Jerry Frankel, Gary Goddard Entertainment, Kathleen K. Johnson, Nederlander Presentations, Inc., Fran Kirmser Productions/Jed Bernstein, Marc Frankel, Broadway Across America, Barbara Manocherian/WenCarLar Productions, JK Productions/Terry Schnuck, Andy Sandberg, JAM Theatricals, The Weinstein Company / Norton Herrick, Jujamcyn Theaters, Joey Parnes and by special arrangement with Elizabeth Ireland McCann. 
 
For additional information visit www.HairBroadway.com.