Schwarzkopf Professional introduces BC Men Refreshing Conditioner

Men can now treat their hair to a little extra care with a daily conditioner that’s calibrated to give his scalp, roots and cuticles a refreshing kick. NEW from BC Men comes Vitalise Hair and Scalp Refreshing Conditioner – a lavish blend of uplifting ingredients that will fit perfectly into his daily shampoo and styling ritual.

Most men take looking good seriously, maximising their style with quality products that truly deliver.  Often using only a shampoo in the shower leaves hair feeling a little rough, lacklustre and tough to handle. Adding a conditioner to men’s cleansing routine will raise the standards on their grooming and leave them ready to greet the day feeling refreshed and looking fine.

NEW BC Men Refreshing Conditioner, 200 ml – is equipped with menthol, citrus extract and peppermint for an extra cooling effect. Enriched with amino acid and glucose-caffeine complex this conditioner packs a punch that stimulates, strengthens and protects. The ingredients soothe and cool while the caring complexes fortify the hair making it smoother and stronger for an easy comb through. The formula is blended as a leave-in or rinse-out conditioner to accommodate each man’s changing needs and time constraints.

The perfect partner. Grab them while you can! – For a limited period the NEW BC Men Refreshing Conditioner comes boxed with its ideal partner; the BC Men Vitalising Shampoo. This refreshing hair and body shampoo gently removes impurities leaving hair refreshed and revitalised.

The BC Vitalise range includes a styling gel that delivers texture and strong hold right where it’s needed. The micro-fine film formers wrap around each hair sealing in energy and strength.  BC Vitalise is one of four specialized hairtherapies from BC Men, which includes Hydrate for stressed hair and scalp, Control for dandruff and Activate for thinning hair.