During the summer, sun, chlorine, salt water and heat can all wreak havoc on your hair and scalp. To the rescue comes Goldwell’s new Outdoor and Sun, four products formulated specifically to cleanse, condition, protect and revitalize hair and scalp after outdoor activities in any season.
Whether you’re swimming, playing tennis, sunbathing or just walking from the subway to your apartment, you’ll get the protection you need from Goldwell’s unique Active Protectant Factor. This blend of Grape Seed Extract and Vitamin E protects hair against UV-light exposure, heat and other damaging environmental influences. How does it work?
Free radicals in the hair build through exposure to UV rays and heat, including heat generated by styling tools, sunlight and athletic activity. As a result of the free radicals, hair becomes dull and damaged. The Active Protectant Factor neutralizes free radicals and prevents them from rebuilding.
Oxidation occurs through exposure to UV rays, damaging the hair and causing it to appear dull and sometimes discolored. Grape Seed Extract is 20 times more effective in preventing oxidation than Vitamin C, which has been traditionally used for this purpose. Grape Seed Extract in combination with Vitamin E protects the hair from any type of oxidative stress and maintains its health and beauty.
Cleanse Purifying Hair & Body Shampoo gently removes salt, chlorine and chemical residues, returning lost moisture to the hair.
Care Intelligent Hair Balm, with panthenol and glycerin, restores lost moisture to the hair, leaving it smooth, shiny and easy to comb.
Protect Hair and Scalp Protection, with SPF 8 and UV-filter, protects hair and scalp from damage due to UV exposure. The light, creamy consistency of this leave-in cream allows for selective application on skin and scalp, especially at the hairline. A highlight concentrate level of the Active Protectant Factor shields hair against damage from chlorine and salt water. Glycerin and panthenol moisturize the hair, while the UV filter provides optimum defense against UV rays.
Revitalize Restyle and Refresh reactivates previously applied styling products for easy restyling after outdoor activities. Panthenol moisturizes, while menthol cools and revitalizes the scalp, leaving the hair with a clean, fresh feeling. A UV-filter protects the hair from exposure to the sun.
OUTDOOR & SUN CLEANSE — PURIFYING HAIR & BODY SHAMPOO
What It Is: A two-in-one daily-use cleanser for hair and body.
What It Does: Gently removes salt, chlorine and chemical residues, returning lost
moisture to hair and body.
How You Use It: Use after all outdoor activities for gently cleansing. This two-in-one cleanser
makes packing simple for a weekend getaway or the daily jaunt to the gym.
Features and Benefits: • Active Protectant Factor, a blend of Grape Seed Extract and Vitamin E, protects hair against UV-light exposure, heat and other damaging environmental influences. It neutralizes free radicals and prevents them from rebuilding, protecting hair from any type of oxidative stress to maintain its health and beauty.
• Glycerin restores lost moisture, leaving hair and skin soft and smooth.
• Safe for everyday use on all skin and hair types, even color-treated hair
OUTDOOR & SUN CARE — INTELLIGENT HAIR BALM
What It Is: A moisturizing hair balm.
What It Does: Provides gentle conditioning for stressed hair and scalp. Restores lost
moisture to the hair, leaving it smooth, shiny and easy to comb.
How You Use It: Use after all outdoor activities. Apply to freshly cleansed, towel-dried hair
for 1 to 3 minutes, then rinse thoroughly.
Features and Benefits: • Active Protectant Factor, a blend of Grape Seed Extract and Vitamin E, protects hair against UV-light exposure, heat and other damaging environmental influences. It neutralizes free radicals and prevents them from rebuilding, protecting hair from any type of oxidative stress to maintain its health and beauty.
• Panthenol and glycerin restore restores the hair’s natural moisture
balance, leaving the hair smooth and easy to calm.
• Safe for everyday use on all hair types.
OUTDOOR & SUN PROTECT — HAIR AND SCALP PROTECTION
What It Is: A leave-in cream for hair and scalp protection with SPF 8 and UV-filter.
What It Does: Protects hair and scalp from damage due to UV exposure.
How You Use It: BEFORE all outdoor activities, massage into dry or damp hair 20 minutes
before going outside. Do not rinse.
Features and Benefits: • Active Protectant Factor, a blend of Grape Seed Extract and Vitamin E, protects hair against UV-light exposure, heat and other damaging environmental influences. It neutralizes free radicals and prevents them from rebuilding, protecting hair from any type of oxidative stress to maintain its health and beauty.
• A highly concentrated level of the Active Protection Factor shields the hair against damage from chlorine and salt water.
• SPF 8 protects the scalp against sunburn, while delivering light
conditioning and protection to the hair.
• Light, creamy consistency allows for selective application on the skin and scalp — especially at the hairline.
• Glycerin and panthenol moisturize the hair.
• Use on all hair types.
OUTDOOR & SUN REVITALIZE — RESTYLE AND REFRESH
from Goldwell
What It Is: Cooling, invigorating spray that allows you to restyle and refresh hair.
What It Does: Reactivates previously applied styling products for easy restyling after
outdoor activities. Cools and refreshes the scalp and leaves hair with a
clean, fresh feeling.
How You Use It: During and after all outdoor activities, spray onto dry or damp hair, then
crunch or mold and go.
Features and Benefits: • Active Protectant Factor, a blend of Grape Seed Extract and Vitamin E, protects hair against UV-light exposure, heat and other damaging environmental influences. It neutralizes free radicals and prevents them from rebuilding, protecting hair from any type of oxidative stress to maintain its health and beauty.
• Special combination of polymers and moisturizing ingredients reactivates previously applied styling products for easy restyling.
• Panthenol moisturizes hair and scalp.
• Menthol cools and refreshes the scalp.
• UV filter protects the hair from exposure to the sun.
• Use on all hair types.
Posted
Sun, Jun 8 2008 11:03 AM
by
staff