Schwarzkopf Professional introduces a NEW approach to
blonde colour, care and styling

Being blonde is so much more than just a hair colour, it’s a lifestyle choice.  Blonde has a psychology all its own. Platinum blonde for vintage Hollywood glamour, golden blonde for pure power, honey streaks for summer fun, natural blonde for innocent beauty.  Schwarzkopf Professional now takes an innovative approach to being blonde with the launch of BLONDME—the first complete system to creating supreme blonde hair quality in the salon and at home.

Blonde gives some women a feel good factor they just can’t get with other hair colours so it’s important to get it just right. BLONDME not only gives salons the tools they need to do blonde hair justice, it gives them the training and support necessary to become a Blond Expert Salon, making them a salon that one can really trust.

o    BLONDME gives your hairdresser a powder lightener for up to 8 levels lift with anti-yellow agents, which bans brassy pigments from your hair.

o    BLONDME lets your hairdresser mix six Colour Additives with a base cream to create no less than 40 different shades of blonde, for limitless choice and personalized results.

o    BLONDME offers a beautifully packaged take-home care and styling range calibrated to your shade direction.  Every time you cleanse, condition and style your cool, neutral or warm blonde hair – it will be revived; giving you luminous, gorgeous blonde tones that last and last.

o    BLONDME gives you Prism Shine Technology with liquid rock crystal for the ultimate shine.  A real challenge for most blondes!

o    BLONDME gives your hairdresser special consultation tools to help match your eye colour and skin tone to find your perfect blonde hue, and provide tips for make-up and clothing colour schemes.

o    BLONDME gives your hairdresser specific blonde training that builds in-depth knowledge of the special needs of your hair colour.

BLONDME is a range that truly understands the needs of blonde hair and delivers on every one of them.  BLONDME home hair care can maximise the beauty of natural blondes plus sustain the look and life of created blondes by giving them that ‘just left the salon’ sensation every time they cleanse, condition and style.

Which blonde are you?

BLONDME colour, care and styling come in sumptuous premium metallic gold/silver and white packaging that’s right on trend. These products show their aspiration by offering tones specific to cool, neutral and warm blondes and include tone revivers for perfect colour maintenance. BLONDME is a must-have purchase to lengthen the life and luminosity of blonde hair.

BLONDME Reflective Luminosity Shampoo available in warm, cool or neutral blonde – ideal for daily cleansing this shampoo has Prism Shine Technology with liquid rock crystal for illuminating and glossy gorgeous hair. The purifying detoxifying agents remove environmental pollutants such as magnesium and calcium build-up from water to clarify colour. The built-in tone revivers maintain perfect blonde tones. Warm is for strawberry and peach blondes. Cool is for fresh blondes like ice and steel. Neutral is for neutral blonde shades such as sand and caramel or highlighted hair with a mix of cool and warm shades.

BLONDME Nourishing Luminosity Conditioner available in warm and cool blonde – micro nourishing ingredients that nourish and illuminate blonde hair is the key to these light but effective daily conditioners. The conditioners also contain Prism Shine Technology and built-in tone revivers for fresh cool and rich warm tones.

BLONDME Nourishing Luminosity Spray Conditioner for neutral blonde – enriched not only with Prism Shine Technology, and Micro Nourishing Ingredients; this leave-in spray also contains lightweight water soluble silicone oils to give the hair smoothness and luxurious shine.

BLONDME Shine Moisture Mask for blonde hair – combines micro nourishing ingredients and wheat protein to deeply nourish and maintain the natural moisture balance of blonde hair. The Prism Shine Technology leaves the hair glossy and super soft.

BLONDME Volumising Luminosity Mousse available in warm, cool or neutral blonde – contains micro nourishing ingredients, Prism Shine Technology and volumising Chitosan for a creamy styling mousse that creates body and natural volume for gorgeous flowing blonde locks.  The built-in tone revivers maintain perfect blonde tones.  Warm is for strawberry and peach blondes. Cool is for fresh blondes like ice and steel.  Neutral is for neutral blonde shades such as sand and caramel or highlighted hair with a mix of cool and warm shades.