Gentlemen, when it comes to your hair, don’t just leave it…FIX It INTRODUCING THE NEW HEAD DR. TREATMENT SHAMPOO &  FIX MEN’S COLOR FIX – QUICK. EASY. GREY BLENDING FOR MEN.

Most men are quite practical in nature.  They see a problem, they want to fix it.  However, this philosophy often wanes when it comes to their hair.  Perhaps the solution is too complicated or too time-consuming.  Well, no more.  FIX MEN by Quantum, a Canadian company dedicated to providing hassle-free professional quality solutions to men, is proud to introduce HEAD DR. Treatment Shampoo and COLOR FIX demi-permanent crème color specially engineered for men.
 
Dandruff is a common problem for men and the solution is easy and affordable.  HEAD DR. is a scalp-balancing treatment shampoo specially engineered for men.  It contains Peppermint oil to refresh and soothe the scalp while controlling itching and flaking.  It also provides a natural scent; no other synthetic fragrance is used.   Formulated with Quantum’s exclusive MVP complex (Minerals, Vitamins & Proteins), this shampoo moisturizes, protects and strengthens hair too.  The minerals silicon, zinc, copper, iron and magnesium help moisturize the hair without adding build up.  The vitamins E, C, and Pro-B5 work as anti-oxidants to protect the hair; while the proteins wheat, soy and keratin help to strengthen the hair from within the cuticle.
 
Greying is another problem; many men struggle with the decision to hide their grey or embrace it.  FIX MEN’S COLOR FIX allows men to do both.  This new demi-permanent crème color is specially designed for men as it can blend grey on men with up to 75% grey hair.  It only takes up to 10 minutes to process; the colour is ASH in tone so it is never brassy or “too warm” and has a unique masculine FIX MEN Scent.  Formulated with VPC active technology complex, Color FIX uses proteins to strengthen hair, carbohydrates to thicken hair, and vitamins to protect it.  
 
Many of today’s male celebrities are choosing to blend their grey:  Grey’s Anatomy stars Patrick Dempsey and Eric Dane, actor George Clooney, and crooner Marc Anthony to name just a few.  While it is possible to achieve the salt & pepper look naturally, but often to get the look just perfect, needs a little help. COLOR FIX gives a natural grey coverage in an ammonia-free formula that is non-lifting, non-drying, does not rub off and fades gradually.  It also allows men to decide how much grey they want to keep, depending on the application technique and processing time, results can go from very subtle to full.
 
HEAD DR. treatment shampoo is available now in select salons across Canada for the suggested retail price of (300ml). COLOR FIX will be available beginning in March 2009, for service exclusively in salons.