Bringing Shine Back – One Spray at a Time A Breakthrough in Blonde Brilliance

Summer is just around the corner, and for many, the dry, brittle look of wintertime hair, is not the ideal way to welcome the warm weather back.  Instead, many look forward to the revival of brilliantly shiny, head-turning
locks to pair up with their favourite summer outfit. Schwarzkopf Professional introduces a new addition to the BLONDME family of products specially designed for blonde hair, but not limited to it.  The BLONDME Shine Magnifying Spray comes to the rescue of those lack luster locks in need of a boost of radiance.”  This product is designed for blondes, but it works great on darker hair as well,” says Schwarzkopf Professional Essential Looks Artist Rasa Jurenas.  “I’ve been using BLONDME Shine Magnifying Spray on everyone – blondes to brunettes to redheads!”
 
For many women, reflective, glistening hair can often be difficult to achieve especially after the use of styling products or blow dryers.  BLONDME Shine Magnifying Spray has been designed to work effectively as an
on-the-go product that can be sprayed on dry hair.  “This spray is beyond my expectations” says Schwarzkopf Professional Essential Looks Artist Jean-Sébastien Lacombe.  “It is light, very shiny, and the scent is so fresh and sweet.”  
 
Jean-Sébastien’s Styling Tip: This spray works extremely well overtop of hairspray, so I’ve been using it for extra shine after a round-brush setting or after using an iron, by finger-combing through the curls without disturbing the set.
 
Those who want to add a boost of shine into their hair before blow drying, can use this product on damp hair to achieve the same radiant look.
 
Rasa’s Styling Tip: Lightly spritz damp hair before blow-drying, especially on porous, dry and frizzy hair.  The end result is soft, shiny and stunning!
 
The Prism Shine Technology in the product coats the hair and reflects light, while UV Filters allow strands to be safe from sunshine, without compensating their lustrous appearance.
 
Designed with a non-aerosol applicator, The BLONDME Shine Magnifying Spray takes an earth-friendly route in delivering even the most shine craved hair, an extraordinary, healthy looking glow.
 
The BLONDME Shine Magnifying Spray is available at select salons across the country beginning May 2009.