With an exciting new series of innovative eco-initiatives, Joico and ISO’s, parent company is Zotos International and a subsidiary of Shiseido, has taken the lead in environmental responsibility in the beauty industry.  From energy and resource conservation to new, renewable energy sources, Joico is firmly committed to leading the way to a planet that is not only beautiful, but also healthy and green!

“We believe that as manufacturers, we have an urgent responsibility to reduce our usage of precious resources and our impact on the planet,” declares Joico and ISO’s Senior Vice President and General Manager Sara Jones.  “Eco-awareness is not new to us, but now we have stepped it up working with the experts in our Geneva, New York manufacturing facility changing the ways in which we operate.  In a very short time, the results have been substantial and far-reaching.  And this is just the beginning!”

The company’s ongoing eco-initiatives include:
•    Innovative advances in packaging technology resulting in the use of up to 70% post-recycled consumer material in each bottle by 2010.
•    On-site electricity conservation programs that have reduced energy consumption as much as 70% in key areas.
•    Water conservation and reclamation programs that reduced water usage by five percent per unit and eliminated hazardous waste in water streams.
•    Reduced usage of paper and paperboard, leading to a savings of 72 tons. 
•    Increased efficiencies in materials sourcing and in rail, road and air transportation, resulting in an aggregate reduction of more than 11% in carbon dioxide emissions—the equivalent of planting 8,000 new trees.
•    The factory’s ethanol byproducts are now recycled into an alternative fuel source, eliminating all hazardous waste and providing the company with substantial annual savings on hazardous waste disposal fees.
•    A revolutionary new on-site wind-generated power program which will provide as much as 60% of the manufacturer’s electricity requirements by 2010 and with ultimate plans to take the Geneva facility completely “off the grid”--supplying 100% of its electricity by 2011!

“Manufacturers consume 30% of the nation’s total energy,” notes Jones, “and renewable energy is almost non-existent in industrial settings.  But this company has a reputation for beautiful, healthy hair, so it’s clear that our products must be created in the healthiest possible way—healthy for our customers, healthy for our communities and healthy for our planet. We’re confident and proud that we’re leading the way to a greener future for the beauty industry and for the world.”