JOICO Makes-over Canadian Figure Skater Joannie Rochette  As She Gets Ready to ‘Go for Gold’!

Marc Galati, owner and stylist of Headlines Salon & Spa in Stouffville, ON had the difficult task of giving 2009 World Champion Silver Medalist Joannie Rochette a makeover.  It was difficult because the petite blonde looked good when she walked through the door.
 
“Joannie has gorgeous eyes and a great complexion so I really wanted to bring these out,” says Galati.  “I used pale blonde and accented tones of coffee and hazelnut from the Vero K-PAK colour collection to brighten up her look.  As for the style, I wanted to give her a fun and trendy style, but still give her the flexibility to pull her hair back when she competes.”  
 
Rochette and JOICO have partnered up to ‘Go for Gold’ this year.  Rochette will be going for the gold medal at the 2010 Vancouver Olympics while JOICO is proud to introduce a new line to its gold-standard K-PAK collection called K-PAK Color Therapy.
 
“We really wanted to make a statement and support our Canadian athletes,” says Nataly Avila, Piidea Marketing Manager.  “And it really made sense to us to pair up with Rochette, who is a leader in her sport, with our K-PAK brand that is a leader in our industry.”
 
Rochette, a 23-year old Quebec native, has been skating since the age of 22 months.  In the last few years she has honed her skills and artistry to capture some major titles, including:  5 straight wins at the Canadian Ladies Championships, silver medalist at the 2008 Four Continents Championship and gold medalist at the 2009 Trophée Eric Bompard Championship in Paris.  In 2009 at the World Championships, Rochette made history when she became the first Canadian woman in more than 21 years to stand on a medal podium.