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<?xml-stylesheet type="text/xsl" href="http://fresh.looks-magazine.com/trendy/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Industry News</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/default.aspx</link><description /><dc:language>en</dc:language><generator>CommunityServer 2008.5 SP2 (Build: 40407.4157)</generator><item><title>HAIRAPALOOZA RETURNS TO TORONTO</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/11/19/hairapalooza-returns-to-toronto.aspx</link><pubDate>Thu, 19 Nov 2009 19:36:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:401</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=401</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/11/19/hairapalooza-returns-to-toronto.aspx#comments</comments><description>&lt;p&gt;Music will blare from the speakers, the crowd will cheer, and some of the most spectacular hairstyles will be born. Join stylists, fashionistas and members of the beauty industry for the 4th annual Hairapalooza Cut &amp;amp; Colour Competition on Sunday, October 18, 2009 at the Capital Event Theatre for what promises to be a remarkable event showcasing the talents of local professional and student hairstylists.&lt;br /&gt;Hairapalooza presents an energetic, entertaining and exciting competition where 20 professional and 20 new talent stylists compete for prestigious Hairapalooza trophies. The styles are not your typical haircuts; Stylists let their creativity take over with vibrant colours or innovative geometrical shapes. Fully accredited judges from Canada&amp;rsquo;s Judging Program will preside over the competitions.&lt;br /&gt;&amp;ldquo;First and foremost this event is just plain fun. It&amp;rsquo;s also a creative outlet for hairstylists who work &amp;lsquo;behind the chair&amp;rsquo; every day and who want to let their imaginations go. Lastly, it&amp;rsquo;s a great way for hairstylists and student hairdressers to compete in a friendly, supportive environment.&amp;rdquo; says Frank Bruno, Schwarzkopf Professional National Sales Director and founder of Hairapalooza. &amp;ldquo;We encourage the city of Toronto to join us and to see just what their local hairstylists are capable of.&amp;rdquo;&lt;br /&gt;In addition to cutting edge hair creations, attendees will be treated to an avante guard runway show presented by Schwarzkopf Professional focusing on its 111 Year Anniversary. The styles will show the range of creativity over the decades.&lt;br /&gt;In addition, attendees not only get to enjoy a great show and exciting competition, but take home gift bags valued at over $30; almost the price of their ticket.&lt;br /&gt;The first Hairapalooza was held in Barrie, Ont. in 1997. Since then, the anticipated event has expanded to Vancouver, Calgary, Edmonton, Saskatoon, Windsor, Toronto, Ottawa, and Montreal.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=401" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Schwarzkopf/default.aspx">Schwarzkopf</category></item><item><title>Canadian Figure Skater Joannie Rochette   As She Gets Ready to ‘Go for Gold’! </title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/06/09/canadian-figure-skater-joannie-rochette-as-she-gets-ready-to-go-for-gold.aspx</link><pubDate>Tue, 09 Jun 2009 17:37:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:367</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=367</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/06/09/canadian-figure-skater-joannie-rochette-as-she-gets-ready-to-go-for-gold.aspx#comments</comments><description>&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-filesystemfile.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news.Joico/7484.Joannie_2D00_before.jpg" style="max-width:550px;" border="0" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;JOICO Makes-over Canadian Figure Skater Joannie Rochette&amp;nbsp; As She Gets Ready to &amp;lsquo;Go for Gold&amp;rsquo;! &lt;/p&gt;
&lt;p&gt;Marc Galati, owner and stylist of Headlines Salon &amp;amp; Spa in Stouffville, ON had the difficult task of giving 2009 World Champion Silver Medalist Joannie Rochette a makeover.&amp;nbsp; It was difficult because the petite blonde looked good when she walked through the door. &lt;br /&gt;&amp;nbsp;&lt;br /&gt;&amp;ldquo;Joannie has gorgeous eyes and a great complexion so I really wanted to bring these out,&amp;rdquo; says Galati.&amp;nbsp; &amp;ldquo;I used pale blonde and accented tones of coffee and hazelnut from the Vero K-PAK colour collection to brighten up her look.&amp;nbsp; As for the style, I wanted to give her a fun and trendy style, but still give her the flexibility to pull her hair back when she competes.&amp;rdquo;&amp;nbsp;&amp;nbsp; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;Rochette and JOICO have partnered up to &amp;lsquo;Go for Gold&amp;rsquo; this year.&amp;nbsp; Rochette will be going for the gold medal at the 2010 Vancouver Olympics while JOICO is proud to introduce a new line to its gold-standard K-PAK collection called K-PAK Color Therapy. &lt;br /&gt;&amp;nbsp;&lt;br /&gt;&amp;ldquo;We really wanted to make a statement and support our Canadian athletes,&amp;rdquo; says Nataly Avila, Piidea Marketing Manager.&amp;nbsp; &amp;ldquo;And it really made sense to us to pair up with Rochette, who is a leader in her sport, with our K-PAK brand that is a leader in our industry.&amp;rdquo; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;Rochette, a 23-year old Quebec native, has been skating since the age of 22 months.&amp;nbsp; In the last few years she has honed her skills and artistry to capture some major titles, including:&amp;nbsp; 5 straight wins at the Canadian Ladies Championships, silver medalist at the 2008 Four Continents Championship and gold medalist at the 2009 Troph&amp;eacute;e Eric Bompard Championship in Paris.&amp;nbsp; In 2009 at the World Championships, Rochette made history when she became the first Canadian woman in more than 21 years to stand on a medal podium. &lt;/p&gt;
&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-filesystemfile.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news.Joico/7870.Joannie_2D00_after.jpg" style="max-width:550px;" border="0" alt="" /&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=367" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/JOICO/default.aspx">JOICO</category><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title> NCA/Sally Beauty Award Scholarships</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/05/11/nca-sally-beauty-award-scholarships.aspx</link><pubDate>Mon, 11 May 2009 15:18:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:349</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=349</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/05/11/nca-sally-beauty-award-scholarships.aspx#comments</comments><description>&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-filesystemfile.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news.2009/6136.SallyScholarship_5F00_ABS2009.jpg" style="max-width:550px;" border="0" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Mark Goodman, president of the National Cosmetology Association (NCA), and Mike Spinozzi, president of Sally Beauty Supply, announced the winners of the NCA Sally Beauty Excel Scholarships. Almost 200 applications were received.&lt;br /&gt;Five $1,000 scholarships were awarded to high school graduates, under the age of 26, desiring to enter the cosmetology profession. The 2009 winners are:&lt;br /&gt;&lt;br /&gt;&amp;middot;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Jessi Ames, Capri College, Dubuque, IA&lt;br /&gt;&lt;br /&gt;&amp;middot;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Jeannette Lamas, Gene Juarez Academy, Marysville, WA&lt;br /&gt;&lt;br /&gt;&amp;middot;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Jenna Masek, Total Transformation Institute of Cosmetology, Halletsville, TX&lt;br /&gt;&lt;br /&gt;&amp;middot;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Amber Reynolds, La&amp;nbsp; James International, Davenport, IA&lt;br /&gt;&lt;br /&gt;&amp;middot;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Sarah Smith, Scott College of Cosmetology, Wheeling, WV&lt;br /&gt;&lt;br /&gt;&amp;nbsp;&lt;br /&gt;&lt;br /&gt;Three $1,000 scholarships have been awarded to current NCA members for continuing education in the field of cosmetology. The 2009 winners are:&lt;br /&gt;&lt;br /&gt;&amp;middot;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Leticia Jimenez, Surprise, AZ, for the Eufora Advanced Training Academy&lt;br /&gt;&lt;br /&gt;&amp;middot;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Sarune Lavickaite, Eatontown, NJ, for training on the NovaLash Eyelash Extensions &lt;br /&gt;&lt;br /&gt;&amp;middot;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Priscilla Swanson, Gunnison, CO, for the College of International Aesthetics&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Two $1,000 scholarships have been awarded to deserving children or grandchildren of current NCA members for their use in pursuing advanced education at the college level. The 2009 winners are:&lt;br /&gt;&lt;br /&gt;&amp;middot;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Kathryn Lupacchino, Fishers, IN&lt;br /&gt;&lt;br /&gt;&amp;middot;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Frankie Wong, Stanford University, Artesia, CA&lt;br /&gt;&lt;br /&gt;Applications are now available for the 2010 NCA Sally Beauty Scholarships. Ten $1,000 scholarships will be awarded in the same categories. To apply, visit http://www.ncacares.org/resources/scholarship.cfm. Application deadline is January 15, 2010. Final selections will be made by March 1, 2010 and all applicants will be notified by mail of the results. Scholarships are funded by Sally Beauty Supply and administered by the NCA. NCA&amp;rsquo;s scholarship committee and staff administer the program pro bono to ensure that 100% of the funds provided by Sally go to deserving individuals&lt;br /&gt;&lt;br /&gt;The National Cosmetology Association (NCA) is the largest organization of salon professionals in the world. Its mission, since its inception in 1921, has been and continues to be to ensure that working salon professionals have the tools and resources available to create career success with integrity. For continuous updates on SalonLife &amp;lsquo;09 and other initiatives, visit www.ncacares.org &amp;lt;http://www.ncacares.org&amp;gt;&amp;nbsp; or call 312-527-6765.&lt;br /&gt;&lt;br /&gt;SalonLife &amp;rsquo;09, produced by the National Cosmetology Association, kicks off August 2-3, 2009 at the Donald E. Stephens Convention Center in Chicago. This unique Beauty Show with a Twist offers an all new kind of exhibit experience, top of the line education and workshops, creative competitions and an all star lineup of amazing SalonLife Theater presenters, including personal finance guru Suze Orman. The entire SalonLife event is focused on the common theme of &amp;ldquo;living beauty, finding balance and growing your business.&amp;rdquo; Built around &amp;ldquo;Big Ideas that Drive Success,&amp;rdquo; SalonLife &amp;rsquo;09 offers a new level of meaningful programs to ensure that attendees receive maximum take-home benefits.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=349" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>NCA ANNOUNCES 4th INTERNATIONAL CHARITY BALL 09</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/05/06/nca-announces-4th-international-charity-ball-09.aspx</link><pubDate>Wed, 06 May 2009 15:32:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:348</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=348</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/05/06/nca-announces-4th-international-charity-ball-09.aspx#comments</comments><description>&lt;p&gt;NCA ANNOUNCES 4th INTERNATIONAL CHARITY BALL 09&lt;br /&gt;Sunday, August 2, at the Hyatt Regency O&amp;rsquo;Hare, Chicago&lt;br /&gt;Gala to honor Legend Lee Rizzuto, Sr. and Icons Sonya &amp;amp; Christopher Dove and Robert Cromeans&lt;/p&gt;
&lt;p&gt;The National Cosmetology Association&amp;rsquo;s (NCA) 4th International Charity Ball will take place on August 2, 2009, at the Hyatt Regency O&amp;rsquo;Hare in Chicago, in conjunction with SalonLife &amp;lsquo;09.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-filesystemfile.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news.2009/4188.dinnerphoto.jpg" style="max-width:550px;" border="0" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;At this gala event, the industry will join together to honor &amp;ldquo;Legend&amp;rdquo; Conair Corp.&amp;rsquo;s founder/owner, Leandro &amp;ldquo;Lee&amp;rdquo; P. Rizzuto, Sr., and &amp;ldquo;Icons&amp;rdquo; Wella Creative Directors Sonya &amp;amp; Christopher Dove and John Paul Mitchell Systems Global Artistic Director Robert Cromeans. The event will also celebrate the success of NCA&amp;rsquo;s first Dining for Change nationwide fundraiser, as well as look forward to the next Dining for Change initiative during the entire month of October 2009. Dining for Change, like the International Charity Ball, will raise funds for the NCA&amp;rsquo;s Community Service Programs:&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; The Salons Against Domestic Abuse Fund/CUT IT OUT, a program dedicated to mobilizing salon professionals and others to fight the epidemic of domestic abuse through building awareness and training salon professionals to recognize warning signs and safely refer clients to local resources; &lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Look Good&amp;hellip;Feel Better, a free, nationwide program that for nearly two decades has offered women help and encouragement to cope with the appearance side effects of cancer treatment;&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; The NCA Disaster Relief Fund, which provides emergency cash assistance to directly support salon professionals impacted by natural disasters so that they can rebuild their lives quickly. &lt;br /&gt;&lt;br /&gt;Past honorees include Mario Tricoci, Olive Benson, Paul Mitchell, Robert Lobetta, Leo Passage and Paula Kent Meehan. Last year&amp;rsquo;s ball raised more than $250,000 for NCA Community Service Programs and more than 800 guests attended.&lt;br /&gt;&lt;br /&gt;NCA&amp;rsquo;s International Charity Ball is co-chaired by NCA President Mark Goodman and NCA&amp;rsquo;s CIDESCO USA Chair Lydia Sarfati, the founder and CEO of Sarkli-Repechage. &lt;br /&gt;&lt;br /&gt;To reserve a table of 10 for $1,500 or an individual ticket for $150 or place an ad in the commemorative journal, call 866-871-0656 or visit www.ncacares.org.&lt;br /&gt;&lt;br /&gt;ABOUT OUR LEGEND: Leandro (Lee) P. Rizzuto&lt;br /&gt;Leandro (Lee) P. Rizzuto, founder of Conair Corporation, manufacturers of professional beauty products for the trade and consumer appliances from hair dryers to telephones to electronic scales, grew up in the business, like many successful entrepreneurs. He is the son of salon owners, with whom he started Conair as Continental Products Inc. in 1959 with a $100 investment, bringing salon innovations from pin curl clips to the wire hair roller to a properly-weighted &amp;ldquo;pistol-grip&amp;rdquo; dryer he personally perfected, to salons, making the work easier and the results better. So successful was the business in the trade that he expanded Conair to the retail trade. His business instincts were right on: the timing was perfect. It was the era of healthy, shining, movable hair, daily shampoos and free-form styles, easily created and maintained at home with his dryer and rollers, in stark contrast to the hair-sprayed, teased bouffants of a few years before.&lt;/p&gt;
&lt;p&gt;A company started with $100 investment grew in this country to the No.1 position in hair care appliances and then around the globe, until today it is a billion dollar, still- privately-held corporation, employing 5, 000 people around the world.&lt;br /&gt;Wizardry, imagination and innovation in electronics led to more products that make people feel better and look better &amp;ndash; from wellness massagers, to spa foot and bath appliances, shavers, hot lather machines, hair removal systems in personal care, then to telephones, professional garment steamers and, finally, to the licensing of great brand names&amp;mdash;Revlon and Vidal Sassoon appliances in Europe and Asia, respectively, and Southwestern Bell Freedom phones in this country. Conair also acquired some of the world&amp;rsquo;s most prestigious brands, from Cuisinart and Waring kitchen appliances, Babyliss, Jilbere de Paris and Rusk professional products to Interplak dental appliances, Pollenex showerheads and Weight Watchers electronically-precise scales.&lt;br /&gt;Lee&amp;rsquo;s philanthropic efforts support organizations that range from the N.I.A.F. to St. Joseph&amp;rsquo;s School for the Blind, D.A.R.E., The American Beauty Association, to the Cardinal Cushing School and Training Center. He is a board member of St. Jude&amp;rsquo;s Children&amp;rsquo;s Research Hospital and a member of the Special Olympics committee. He has earned the respect and support of the industries to which he is such a successful contributor, winning Sears&amp;rsquo; &amp;ldquo;Partner in Progress&amp;rdquo; award, SPARC awards by the dozens and the Kmart award in recognition of exceptional achievement.&lt;br /&gt;&lt;br /&gt;ABOUT OUR ICONS/Wella Creative Directors Sonya and Christopher Dove&lt;br /&gt;Long recognized as two of the industry&amp;#39;s leading hairdressers, Sonya and Christopher Dove are among the most sought-after hair experts in the professional beauty industry. Known as &amp;ldquo;The Doves,&amp;rdquo; they&amp;rsquo;ve been partners for 27 years. Natives of Great Britain, The Doves now reside in California, where they have created a solid reputation for modern and innovative hairdressing based on the ever-changing fashion trends that demand the changing image of hair.&lt;br /&gt;The Doves have won some of the industry&amp;#39;s most prestigious awards. They won the 2003 Most Inspiring Hair Colorists from Haircolor USA. During 1999, 2000 and 2002, they were named Haircolorists of the Year at Haircolor USA. Christopher and Sonya were also named 2001 Master Hairstylists of the Year presented by the North American Hairstyling Awards.&lt;br /&gt;As Wella&amp;#39;s Creative Directors, they work closely with the Professional Services division, sharing their creativity for the company&amp;#39;s extensive educational programs and hair shows. The Doves travel around the globe educating, inspiring and motivating hairdressers on the latest styling concepts, cutting techniques and the effective use and of application of all Wella haircolor, styling and care products. The Doves resum&amp;eacute; includes a close relationship with Elizabeth Arden&amp;#39;s Red Door Salons, where they were in charge of creative direction for the company.&lt;br /&gt;The Doves&amp;#39; creative artistry and technical knowledge, combined with their unique flair for designing diverse fashion looks, is constantly in demand at U.S. and international hair shows, alike. Their innovative hairstyling ideas have also been featured in leading hair and fashion publications worldwide. &lt;br /&gt;&lt;br /&gt;ABOUT OUR ICONS/Paul Mitchell&amp;rsquo;s Global Artistic Director Robert Cromeans&lt;br /&gt;Hairdresser, salon owner, platform artist and industry legend all describe John Paul Mitchell Systems Global Artistic Director Robert Cromeans, whose charming wit, innovative artistry and proven business strategies inspire hairdressers around the globe. Few have achieved such international acclaim, and fewer still have worked so hard to share the keys to success with others.&lt;br /&gt;From the platform and in his DVDs, the charismatic Scotsman always wraps his message of artistic innovation and contagious entrepreneurship in a package of encouragement: &amp;ldquo;If I can do it, you can, too.&amp;rdquo; Voted by the industry a record six times in a row as behindthechair.com&amp;#39;s Stylist Choice Awards Platform Artist of the Year, this Glasgow, Scotland native constantly travels with his salon team to motivate and educate.&lt;br /&gt;His latest techniques and discoveries are featured on Paul Mitchell Collections and educational DVDs. And Robert&amp;#39;s groundbreaking and timesaving techniques have taught hairdressers worldwide how to have more fun and make more money in their salons.&lt;br /&gt;&lt;br /&gt;The National Cosmetology Association (NCA) is the largest organization of salon professionals in the world. Its mission, since its inception in 1921, has been and continues to be to ensure that working salon professionals have the tools and resources available to create career success with integrity. For continuous updates on SalonLife &amp;lsquo;09 and other initiatives, visit www.ncacares.org or call 312-527-6765.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=348" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>Students rally for children in Uganda  Joico is proud to support their efforts </title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/04/28/students-rally-for-children-in-uganda-joico-is-proud-to-support-their-efforts.aspx</link><pubDate>Tue, 28 Apr 2009 15:36:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:344</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=344</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/04/28/students-rally-for-children-in-uganda-joico-is-proud-to-support-their-efforts.aspx#comments</comments><description>&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-filesystemfile.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news.Joico/7838.IMG_5F00_3092.jpg" style="max-width:550px;" border="0" height="417" width="400" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;After viewing the documentary Invisible Children, a group of McMaster University students were deeply moved by the story of war affected children in Northern Uganda.&amp;nbsp; They decided to do something about it.&amp;nbsp; &lt;br /&gt;They started a McMaster University Chapter of Invisible Children and on Saturday, March 14, 2009 held their first-ever Peace of Chic fashion event to help raise funds. &lt;br /&gt;&amp;nbsp;&lt;br /&gt;&amp;ldquo;Our objective is to give these children the opportunity for quality education and provide them with the necessary resources to attend school,&amp;rdquo; says Peace of Chic Executive Director Zhen Jiwa.&amp;nbsp; &amp;ldquo;Through activism, fundraising and awareness campaigns, we strive to challenge our fellow students at McMaster and the community as a whole to personally participate in changing the future of these children&amp;rsquo;s lives.&amp;rdquo; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;When Jiwa approached Joico if they would help support their event, Joico responded with a resounding yes.&amp;nbsp; In little time, Joico provided gift bags for all attendees at the Peace of Chic fashion show, styling products for the models, and four gift baskets for the silent auction. &lt;br /&gt;&amp;nbsp;&lt;br /&gt;The event raised more than $3,000, which has already been forwarded to the Invisible Children NGO who will use the money to build libraries in Uganda.&amp;nbsp; The event was attended by nearly 300 students, the Dean of the Degroote McMaster University Business School, and fashion designer Jason Myers. &lt;br /&gt;&amp;nbsp;&lt;br /&gt;&amp;ldquo;We believe the story of these children will serve to make the McMaster community more conscious of global injustices, and encourage them to become more politically active. For those already involved with the Invisible Children chapter at McMaster, the story of the children in Northern Uganda has changed their views about the world,&amp;rdquo; says Jiwa.&amp;nbsp; &amp;ldquo;We hope it will reach the hearts of others and call on them to make a&amp;nbsp; difference in the lives of the under-privileged, through community involvement.&amp;rdquo;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-filesystemfile.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news.Joico/8475.IMG_5F00_2920.jpg" style="max-width:550px;" border="0" height="267" width="401" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-filesystemfile.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news.Joico/0160.2654_5F00_608851949377_5F00_72603147_5F00_39535632_5F00_813996_5F00_n.jpg" style="max-width:550px;" border="0" height="255" width="401" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-filesystemfile.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news.Joico/0488.2654_5F00_608867652907_5F00_72603147_5F00_39536546_5F00_1622770_5F00_n.jpg" style="max-width:550px;" border="0" height="267" width="401" alt="" /&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=344" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/JOICO/default.aspx">JOICO</category><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>JOICO pairs up with figure skater Joannie Rochette  </title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/04/27/joico-pairs-up-with-figure-skater-joannie-rochette.aspx</link><pubDate>Mon, 27 Apr 2009 14:28:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:343</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=343</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/04/27/joico-pairs-up-with-figure-skater-joannie-rochette.aspx#comments</comments><description>&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-filesystemfile.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news.2009/3125.RochetteNew.jpg" style="max-width:550px;border:0;float:right;margin:2px;" border="0" alt="" /&gt;JOICO pairs up with figure skater Joannie Rochette&amp;nbsp; on her quest for Olympic Gold &lt;br /&gt;&amp;nbsp;&lt;br /&gt;JOICO, a leading international salon professional hair care brand, is proud to announce its sponsorship of Canadian figure skater Joannie Rochette.&amp;nbsp; Rochette has just returned from Los Angeles where she won the &lt;br /&gt;2009 World Championship Ladies Silver Medal.&amp;nbsp; A huge victory and a step closer to her quest for Olympic Gold at the Vancouver Games in 2010. &lt;br /&gt;&amp;nbsp;&lt;br /&gt;&amp;ldquo;We are so proud of Joannie&amp;rsquo;s accomplishments and thrilled to support a great Canadian talent,&amp;rdquo; says JOICO Marketing Director Melisa Gill.&amp;nbsp; &amp;ldquo;It is the perfect match.&amp;nbsp; Both JOICO and figure skating pride themselves in their artistic and technical accomplishments.&amp;rdquo;&amp;nbsp; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;Rochette, a 23-year old Quebec native, has been skating since the age of 22 months.&amp;nbsp; In the last few years she has honed her skills and artistry to capture some major titles, including:&amp;nbsp; 5 straight wins at the Canadian Ladies Championships, silver medalist at the 2008 Four Continents Championship and gold medalist at the 2009 Troph&amp;eacute;e Eric Bompard Championship in Paris.&amp;nbsp; With such accomplishments it is no wonder why Canadians will be tuning in to cheer Rochette on in Vancouver.&amp;nbsp; And Rochette is excited for the opportunity.&amp;nbsp;&amp;nbsp; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;&amp;ldquo;I am so happy to be working with JOICO.&amp;nbsp; I have always loved using their hair products and now we get to team up together during my Olympic year,&amp;rdquo; says Rochette.&amp;nbsp; &amp;ldquo;JOICO is going to give me that special added &lt;br /&gt;touch as I prepare for the Vancouver Olympic Games!&amp;rdquo; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;JOICO is dedicated to helping Rochette realize her Olympic dream by allowing her to focus on the monumental task ahead.&amp;nbsp; In addition, JOICO has equipped her with a complete hair care regimen certain to add a little extra flare to her routine.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=343" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/JOICO/default.aspx">JOICO</category><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>Lance Blanchette graces Hong Kong’s Jessica magazine</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/04/14/lance-blanchette-graces-hong-kong-s-jessica-magazine.aspx</link><pubDate>Tue, 14 Apr 2009 15:04:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:329</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=329</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/04/14/lance-blanchette-graces-hong-kong-s-jessica-magazine.aspx#comments</comments><description>&lt;p&gt;Canadian Joico Stylist makes an international impression B.C.&amp;rsquo;s Lance Blanchette graces Hong Kong&amp;rsquo;s Jessica magazine and is named Director of Hair at Australia Fashion Week.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news/JessicaCode_5F00_Jan09_5F00_Cover.jpg" height="500" width="353" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;B.C.&amp;rsquo;s Lance Blanchette, co-owner of the award-winning The Lounge Hair Studio in Vancouver, isn&amp;rsquo;t waiting for the world to come to his doorstep in 2010&amp;hellip;he&amp;rsquo;s making his own way around the globe now.&amp;nbsp;&amp;nbsp; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;First, Lance flew to Hong Kong for the cover shoot and inside feature of Jessica magazine.&amp;nbsp; For the shoot, Blanchette wanted to achieve pretty hair that was on trend.&amp;nbsp; To help create the style, he used Joico&amp;rsquo;s Silk Result Thermal Smoother on the curls, the new and improved JoiShape to lock-in the style both front and top, and Design Collection Dry Spray Wax on the loose curls in the back to give it a great shine.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news/JessicaCode_5F00_Jan09_5F00_p1.jpg" height="500" width="353" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;br /&gt;&amp;ldquo;We wanted to give a relaxed and easy fit style for the reader,&amp;rdquo; says Blanchette.&amp;nbsp; &amp;ldquo;I wanted to create something that was a nice balance between sophistication and easy fit.&amp;nbsp; Not too stuffy.&amp;rdquo; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;This was not Blanchette&amp;rsquo;s first international photoshoot.&amp;nbsp; He also worked on the cover of Passion Magazine in the U.K. and worked with British Hairdressers Journal, Launch Pad, Hair Color and Design and American Salon.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/cfs-file.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news/JessicaCode_5F00_Jan09_5F00_p2.jpg" height="500" width="355" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Blanchette&amp;rsquo;s next international project is in Australia as the Director of Hair at the Nicola Finetti runway show.&amp;nbsp; While Blanchette has worked at New York&amp;rsquo;s Fashion Week previously, this will be his first time at Australia Fashion Week. &lt;br /&gt;&amp;nbsp;&lt;br /&gt;&amp;ldquo;My job is to liaise with the designer who has given me a starting point from which I am to create a look that will reflect and support the essence of the collection.&amp;nbsp; From here, I will relate the look to the hair team at the event.&amp;nbsp; We will have one to two hours to get all the work done in the frenzy that is backstage of a hair show.&amp;rdquo; &lt;br /&gt;&amp;nbsp;&lt;br /&gt;Australia Fashion Week runs from April 27 &amp;ndash; May 1, 2009.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=329" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/JOICO/default.aspx">JOICO</category><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>EMPIRE EDUCATION GROUP</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/03/26/empire-education-group.aspx</link><pubDate>Thu, 26 Mar 2009 12:01:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:320</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=320</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/03/26/empire-education-group.aspx#comments</comments><description>&lt;p&gt;Creates a Green Model for the Future with the Opening of its Lauderhill School&lt;br /&gt;&lt;br /&gt;Lauderhill, FL - From hair recycling to building design to the products Empire Education Group students utilize, the new Empire location in Lauderhill, Florida is an environmentally-friendly concept school and a meaningful first step in the greening of the entire company. Consistent with the company&amp;#39;s core value of continuous improvement, Empire has developed a plan to become more environmentally conscientious. The goal is to improve the eco-practices of the school operations and products, while continuing to provide exceptional cosmetology education to thousands of students across the country.&lt;br /&gt;&lt;br /&gt;Empire&amp;#39;s sustainable vision includes design changes in all new school designs, corporate operations changes, and an overall effort to heighten students&amp;#39; environmental consciousness.&amp;nbsp; This includes Empire&amp;#39;s new partnership with a hair recycling program run by Matter of Trust, a non-profit organization that collects human hair to be used in the cleanup of oil spills. &lt;br /&gt;&lt;br /&gt;Hair is extremely efficient at collecting oil out of the air, off surfaces and even out of the water, including petroleum.&amp;nbsp; Matter of Trust creates &amp;ldquo;hairmats&amp;rdquo; that have proven to be very effective in the cleanup of spills.&amp;nbsp; The hair can also be used to surround and contain a spill.&amp;nbsp; According to Matter of Trust, the average salon collects about one pound of hair a day, most of which currently goes into the waste stream, whereas much more could be going into the creation of hair mats that help clean and protect our environment.&lt;br /&gt;&lt;br /&gt;Empire Beauty School, Lauderhill Green&lt;br /&gt;Empire has taken various steps to ensure that its new school in Lauderhill, FL could be classified as eco-friendly.&amp;nbsp; The location just achieved the designation of &amp;ldquo;Green Conscious Salon Certification&amp;rdquo; by the Florida Association of Beauty Professionals (FAB PRO).&amp;nbsp; The specific eco-friendly design features include the following:&lt;br /&gt;&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Empire has installed water saving devices for a 50% reduction in water consumption in shampoo sinks, 50% reduction in hand washing faucets and a 60% reduction in front load washing machines, which also result in a reduced drying time for salon hand towels.&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Empire has achieved a 40% reduction in natural gas usage by using a more efficient water heater model.&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Low voltage halogen lighting has resulted in a 60-70% reduction in energy usage from lighting.&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Motion sensing light controls result in lights going out automatically when rooms are left unoccupied.&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; LED lighted exterior signs will be installed which will use less energy and less maintenance than a traditional neon sign.&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Floors are constructed out of 100% post consumer and post industrial material. &lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Empire also used flooring products that are 100% recyclable and comply with indoor air quality and emission requirements adapted in California, the nation&amp;#39;s leader in pro-green legislative standards.&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Green paint products were also incorporated into the design of the school.&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; A heat recovery ventilation system maintains indoor air quality without the loss of tempered air, potentially saving 1000 BTU&amp;#39;s daily.&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Custom built recycling centers in the school&amp;#39;s common areas will make student recycling of paper, plastic and glass convenient and second nature.&lt;br /&gt;&lt;br /&gt;Empire has also switched over to more eco-friendly product lines for student usage, including Regis Designline PURE Results.&amp;nbsp; The shampoos and conditioners are certified organic, coconut-derived, vegetable, rapeseed or babassu-derived, gluten, paraben and sulfate free, wild collected and are not tested on animals. Other eco-conscious products used at student salons include the Jane Carter Solutions-Nourish line.&lt;br /&gt;&lt;br /&gt;A More Sustainable Business Model&lt;br /&gt;From a planning standpoint, Empire considers the debut of its Lauderhill school location to be the first step and a model for a comprehensive plan to go green.&amp;nbsp; As the company continues to grow, all new school facilities will be designed in an environmentally friendly way, while conservation efforts will be a priority at the company&amp;#39;s corporate headquarters in Pottsville.&amp;nbsp; Indeed, the company is recycling more than hair.&amp;nbsp; Thanks to a company-wide recycling initiative, Empire has recycled a significant amount of office equipment, such as computers, phones, printers, as well as nearly 17.5 tons of paper in 2008 alone.&amp;nbsp; Empire has also significantly reduced its overall energy usage, with approximately 33% less energy currently being used per month overall.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;This initiative is about looking at every single thing we do, from education to construction to administration and making it as environmentally friendly and sustainable as possible,&amp;rdquo; says CEO and chairman, Franklin K. Schoeneman.&amp;nbsp; &amp;ldquo;Lauderhill is an exciting first step for us, but we still have work to do.&amp;rdquo;&lt;br /&gt;&lt;br /&gt;For more information visit www.empire.edu and www.matteroftrust.org.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=320" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>FOR THE LOVE OF BEAUTY, FOR THE LOVE OF THE PLANET</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/03/24/for-the-love-of-beauty-for-the-love-of-the-planet.aspx</link><pubDate>Tue, 24 Mar 2009 12:00:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:318</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=318</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/03/24/for-the-love-of-beauty-for-the-love-of-the-planet.aspx#comments</comments><description>&lt;p&gt;With an exciting new series of innovative eco-initiatives, Joico and ISO&amp;rsquo;s, parent company is Zotos International and a subsidiary of Shiseido, has taken the lead in environmental responsibility in the beauty industry.&amp;nbsp; From energy and resource conservation to new, renewable energy sources, Joico is firmly committed to leading the way to a planet that is not only beautiful, but also healthy and green!&lt;br /&gt;&lt;br /&gt;&amp;ldquo;We believe that as manufacturers, we have an urgent responsibility to reduce our usage of precious resources and our impact on the planet,&amp;rdquo; declares Joico and ISO&amp;rsquo;s Senior Vice President and General Manager Sara Jones.&amp;nbsp; &amp;ldquo;Eco-awareness is not new to us, but now we have stepped it up working with the experts in our Geneva, New York manufacturing facility changing the ways in which we operate.&amp;nbsp; In a very short time, the results have been substantial and far-reaching.&amp;nbsp; And this is just the beginning!&amp;rdquo;&lt;br /&gt;&lt;br /&gt;The company&amp;rsquo;s ongoing eco-initiatives include:&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Innovative advances in packaging technology resulting in the use of up to 70% post-recycled consumer material in each bottle by 2010.&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; On-site electricity conservation programs that have reduced energy consumption as much as 70% in key areas.&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Water conservation and reclamation programs that reduced water usage by five percent per unit and eliminated hazardous waste in water streams.&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Reduced usage of paper and paperboard, leading to a savings of 72 tons.&amp;nbsp; &lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Increased efficiencies in materials sourcing and in rail, road and air transportation, resulting in an aggregate reduction of more than 11% in carbon dioxide emissions&amp;mdash;the equivalent of planting 8,000 new trees.&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; The factory&amp;rsquo;s ethanol byproducts are now recycled into an alternative fuel source, eliminating all hazardous waste and providing the company with substantial annual savings on hazardous waste disposal fees. &lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; A revolutionary new on-site wind-generated power program which will provide as much as 60% of the manufacturer&amp;rsquo;s electricity requirements by 2010 and with ultimate plans to take the Geneva facility completely &amp;ldquo;off the grid&amp;rdquo;--supplying 100% of its electricity by 2011!&lt;br /&gt;&lt;br /&gt;&amp;ldquo;Manufacturers consume 30% of the nation&amp;rsquo;s total energy,&amp;rdquo; notes Jones, &amp;ldquo;and renewable energy is almost non-existent in industrial settings.&amp;nbsp; But this company has a reputation for beautiful, healthy hair, so it&amp;rsquo;s clear that our products must be created in the healthiest possible way&amp;mdash;healthy for our customers, healthy for our communities and healthy for our planet. We&amp;rsquo;re confident and proud that we&amp;rsquo;re leading the way to a greener future for the beauty industry and for the world.&amp;rdquo;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=318" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/JOICO/default.aspx">JOICO</category><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>Henkel takes steps toward a greener approach</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/02/25/henkel-takes-steps-toward-a-greener-approach.aspx</link><pubDate>Wed, 25 Feb 2009 17:13:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:283</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=283</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/02/25/henkel-takes-steps-toward-a-greener-approach.aspx#comments</comments><description>&lt;p&gt;Early Commitment&lt;br /&gt;Henkel began to consider environmental and social issues and to take public expectations seriously at an early stage. Throughout its 130-year-history, Henkel has demonstrated its commitment to protect the environment as well as the health and safety of its customers and employees.&lt;br /&gt;Henkel recognized its environmental responsibilities early on and published its &amp;quot;Principles of Environmental and Consumer Protection&amp;quot; in 1982.&lt;br /&gt;In the past ten years alone, Henkel has reduced occupational accidents by 86 percent, water consumption by 48 percent, energy consumption by 40 percent and waste generation by 37 percent. Thanks to the savings in energy consumption, they have also been able to reduce the associated carbon dioxide emissions by 33 percent.&lt;br /&gt;At its power plant in D&amp;uuml;sseldorf for example, Henkel&amp;#39;s most important source of direct carbon dioxide emissions, Henkel already implemented extensive emission reduction measures in the early 1990s. The construction of a gas turbine brought about an immediate reduction of approximately 25% in carbon dioxide emissions. With the help of further improvements in energy management and a tripling of the carbon dioxide neutral fuels from production residues, emissions per kilowatt hour of electricity and steam have been reduced by an additional 20% since 1990.&lt;br /&gt;Based on progress achieved so far, Henkel has defined Company-wide targets for the next 5 years:&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; 15% reduction in energy consumption per metric ton of output by 2012&amp;mdash;and in the associated carbon dioxide emissions&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; 10% reduction in water consumption per metric ton of output by 2012&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; 10% reduction in the amount of waste generated per metric ton of output by 2012&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; 20% long term objective: zero occupational accidents.&amp;nbsp; Interim target: reduction of 20% by 2012&lt;br /&gt;Awards&lt;br /&gt;Germany: ESG Award 2008 &lt;br /&gt;DVFA, the German association of investment professionals, and the Wirtschaftswoche business magazine award a prize annually to German companies for the best environment, social and governance (ESG) performance. The ESG Award recognizes companies that proactively combine optimization of return on sales, environmental policy and social approaches with investor-oriented corporate governance. The 1st prize in the category for DAX-listed companies went to Henkel KGaA in March 2008.&lt;br /&gt;Austria: Energie Genie 2007 &lt;br /&gt;Innovation plus energy saving &amp;ndash; these are performance criteria that sealant specialist Henkel fulfills with its Teroson brand. For its WINTeQ systems, Henkel was chosen as the &amp;ldquo;Energie Genie 2007&amp;rdquo; &lt;br /&gt;&lt;br /&gt;(Energy Genius 2007) at the energy saving show in Wels, Austria. WINTeQ stands for &amp;ldquo;Windows Technology Quality&amp;rdquo; and is a system for sealing joints on doors and windows, helping to achieve dramatic reductions in energy losses from buildings.&lt;br /&gt;France:&amp;nbsp; 2006, Recognition for developing alternative energies &lt;br /&gt;With tailor-made high-tech adhesives and sealants, Henkel made it possible for its partner company Solar Integrated to manufacture flexible and extremely lightweight solar roofs. In November 2006, the successful collaboration was honored with the European Environmental Press Award at the Pollutec environment exhibition in Lyon, France.&lt;br /&gt;Product Stewardship Award &lt;br /&gt;In December 2006, Henkel Italy was awarded the&amp;nbsp; Federchimica Product Stewardship Award in the category &amp;ldquo;large enterprises&amp;rdquo; for its Cleanox LF Technology. The new technology significantly reduces the quantity of hazardous substances utilized in industrial pickling processes for stainless steel. This greatly enhances occupational safety and sets new health, safety and environmental standards in the steel industry.&lt;br /&gt;Reduce, Reuse, Recycle&lt;br /&gt;The packaging of Henkel&amp;rsquo;s branded consumer products becomes household waste after use. Throughout the Company, therefore, they follow three principles &amp;ndash; prevention, reduction, recycling. In concrete terms, this means:&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Reducing the volume of packaging and the raw materials used &lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Reducing the variety of packaging materials: using the same materials for different &lt;br /&gt;types of packaging &lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Use of recyclable materials &lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Informing customers and consumers about the recyclability of the materials used &lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Taking back and reusing packages&lt;br /&gt;Henkel works closely with their suppliers and customers to reduce packaging volumes at all stages.&amp;nbsp; Returnable packaging systems in the form of reusable transport containers and secondary packaging, for example, are available for their industrial customers. Transport packaging is designed so that pallets and containers can be packed as efficiently as possible in terms of volume and weight. However, the requirements of transport safety and transport capacity utilization may impose limits on reductions in transport and secondary packaging. The packaging materials they use must be sturdy enough to ensure that their products are not damaged during transport, and that their trucks and freight cars can be optimally loaded in terms of volume and weight.&lt;br /&gt;Furthermore, intelligent packaging design reduces the volume of packaging waste for consumers. To reduce the volume of packaging waste for customers and consumers, product developers in all their business sectors strive continuously to use less material without compromising quality and stability.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=283" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>Schwarzkopf Professional’s commitment to a greener world</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/02/23/schwarzkopf-professional-s-commitment-to-a-greener-world.aspx</link><pubDate>Mon, 23 Feb 2009 13:52:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:282</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=282</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/02/23/schwarzkopf-professional-s-commitment-to-a-greener-world.aspx#comments</comments><description>&lt;p&gt;Schwarzkopf Professional&amp;rsquo;s commitment to a greener world&lt;br /&gt;&lt;br /&gt;With ESSENSITY, Schwarzkopf Professional is committed to creating a credible, authentic and honest brand with 3 dimensions of sustainability:&lt;br /&gt;&lt;br /&gt;Health&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; We support and endorse a &amp;ldquo;Free From&amp;rdquo; philosophy, i.e. ALL our products are free from artificial fragrances, silicones, paraffin and mineral oils and parabens. &lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; We promise to replace synthetic ingredients whenever possible without compromising on performance.&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; We commit to enhancing our products using only the purest of organic ingredients.&lt;br /&gt;&lt;br /&gt;Ecology&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; We use formulas that are predominantly biodegradable.&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; We use raw materials which are synthesized from plant based material using renewable sources.&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; We avoid using aerosol applications and unnecessary folding boxes.&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; We use packaging materials that are 100% recyclable.&lt;br /&gt;&lt;br /&gt;Social Responsibility&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; ESSENSITY supports tropical reforestation by sponsoring the replanting of an annual minimum of 70 hectares in order to:&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp; Increase biodiversity and habitats for wildlife.&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp; Create local employment and sustainable use of forestland.&lt;/p&gt;
&lt;h4&gt;&lt;span style="text-decoration:underline;"&gt;Local Initiatives at Schwarzkopf Professional Canada&lt;/span&gt;&lt;/h4&gt;
&lt;p&gt;At Schwarzkopf Professional we have made it a point to raise the level of consciousness when it comes to the green movement.&amp;nbsp; Our entire team is learning how to embrace new methods of doing business which impacts our environment in the office and in our homes.&amp;nbsp; Here are just a few examples of things we are presently doing in the office and future goals that we have set for ourselves.&lt;br /&gt;&lt;br /&gt;CURRENTLY&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Post-it notes free zone &amp;ndash; we reuse paper in our recycling bins to create mini note pads&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; All printing in the office, where applicable, is double-sided and black and white &amp;ndash; saving greatly on the number of pages printed and ink used&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; All paper used in office printers are made from mixed sources and are FSC approved&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; All light switches are marked to be turned off when not in use&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; All cleaning supplies are environmentally friendly&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; A water bottle free zone &amp;ndash; all sinks have been equipped with filtered water&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; No more Styrofoam cups for coffee / tea consumption&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; No more plastic cutlery used for catered meals&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Carpooling to and from off-site events is encouraged &lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; No printing of unnecessary emails &amp;ndash; all email signature lines include the motto &amp;lsquo;please don&amp;rsquo;t print this email unless you really need to&amp;rsquo;&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Organizing a &amp;lsquo;green&amp;rsquo; committee which will help us identify new ways that our business can be changed to reflect a more environmentally responsible way of doing things.&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Promotion will be made, whenever possible, from recyclable or reusable materials &lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Printed materials will be printed on FSC approved paper&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Recycling boxes are mandatory in all commonly used spaces including offices&lt;br /&gt;&lt;br /&gt;FUTURE&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Researching options to change current fluorescent lighting to a more efficient lighting system&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Equipping employees with cars to change to a hybrid option&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Increasing the use of video conferencing meetings to avoid unnecessary travel&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Orders to be received and processed via email only &amp;ndash; with elimination of printing hard copies&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Vegetable ink for printing is being investigated&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; We will always be looking for more sustainable packaging for our promotions&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Find ways to help salons be more green&lt;br /&gt;&amp;bull;&amp;nbsp;&amp;nbsp;&amp;nbsp; Cleaning service for towels in our academy to be sent to an environmentally friendly cleaner&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=282" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>Unilever brought TIGI hair products</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/01/27/unilever-brought-tigi-hair-products.aspx</link><pubDate>Tue, 27 Jan 2009 20:54:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:276</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=276</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2009/01/27/unilever-brought-tigi-hair-products.aspx#comments</comments><description>&lt;p&gt;LONDON - Consumer products giant Unilever 
said it was buying the TIGI professional hair care products business
and academies for $411.5 million (295.2 million pounds) from the owners
of the Toni &amp;amp; Guy hair salons.&lt;/p&gt;
&lt;p&gt;Vindi Banga, Unilever President, Foods, Home &amp;amp; Personal Care, said, &amp;quot;We already have a strong position in daily hair care and adding the salon brands will further build our position in the hair category. We can bring our world-class R&amp;amp;D expertise to it and offer greater opportunity for geographical expansion. TIGI&amp;#39;s strength in styling, and its fashion and beauty expertise will also help us raise the bar on innovation for our existing hair brands.&amp;quot;&lt;/p&gt;
&lt;p&gt;TIGI acquired employs 550 people and had sales of around
$250 million in 2008, with almost half coming from the United States.
It also has operations in Australia, Britain, Germany and Italy.&lt;/p&gt;
&lt;p&gt;Launched in 1986, TIGI haircare products are sold worldwide primarily to and through hair salons. It is owned and run by Bruno, Guy and Anthony Mascolo, creators of Toni &amp;amp; Guy - with their other brother Toni - who are Chief Executive Officer, Chairman of the Board, and Worldwide Creative Director of TIGI respectively. The transaction does not include the Toni &amp;amp; Guy salon business.&lt;/p&gt;
&lt;p&gt;Unilever currently offers consumers leading hair care brands like Dove, Axe for Men, Suave and Sunsilk in the US, as well as others such as Clear elsewhere in the world.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=276" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>Jen Atkin, Hollywood's Newest Style Star, Partners With Joico</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2008/10/31/jen-atkin-hollywood-s-newest-style-star-partners-with-joico.aspx</link><pubDate>Fri, 31 Oct 2008 13:14:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:204</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=204</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2008/10/31/jen-atkin-hollywood-s-newest-style-star-partners-with-joico.aspx#comments</comments><description>&lt;p&gt;BRIGHT YOUNG THING&lt;/p&gt;
&lt;p&gt;Jen Atkin, one of Hollywood&amp;rsquo;s brightest new hair stars, is the newest celebrity guest artist for Joico.&amp;nbsp; The bi-coastal stylist caters to young trendy A-listers like Lindsay Lohan, Hayden Panetierre, Amanda Bynes, Minka Kelly and Mischa Barton.&amp;nbsp; She can be found caring for her &amp;ldquo;constellation&amp;rdquo; at the Andy LeCompte Salon in Beverly Hills and at Serge Normant Salon in New York.&lt;br /&gt;&lt;br /&gt;Atkin is highly sought after for her acumen with extensions; one of today&amp;rsquo;s hottest hair services for the red carpet set.&amp;nbsp; She&amp;rsquo;s also a skilled stylist and cutting pro.&lt;br /&gt;&lt;br /&gt;Mentored by three of the top hair artists in Hollywood; LeCompte, Philip Carreon of Estilo Salon and Chris McMillan of Chris McMillan Salon; Atkin swiftly took her place alongside Beverly Hills&amp;rsquo; styling superstars at LeCompte&amp;rsquo;s salon.&amp;nbsp; In addition to tending to her celebrity clientele from behind the chair, she is regularly called to photo and film sets and often accompanies her clients to their high-profile public appearances. (She traveled with the hair and make-up department for Madonna&amp;rsquo;s 2006&lt;br /&gt;&amp;ldquo;Confessions&amp;rdquo; tour.)&amp;nbsp; Her hair artistry is frequently covered by publications like People, ELLE and US Magazine.&lt;br /&gt;&lt;br /&gt;Atkin describes her style as &amp;ldquo;natural,&amp;rdquo; adding, &amp;ldquo;I like hair that moves.&amp;rdquo;&amp;nbsp; She recently snipped Panetierre&amp;rsquo;s long locks into a swingy, chin-grazing bob that has spawned requests for the cut in salons nationwide.&lt;br /&gt;&lt;br /&gt;Her penchant for natural textures leads her to products that keep hair looking sleek and healthy.&amp;nbsp; That&amp;rsquo;s exactly what she likes about all of the products from Joico--the &amp;ldquo;art of healthy hair&amp;rdquo; company.&amp;nbsp; Award winning formulas like K-PAK Deep Penetrating Reconstructor with Joico&amp;rsquo;s unique Quadramine Complex transforms strands instantly, leaving hair stronger, glossier and easier to manage.&amp;nbsp; And the new Design Collection for styling and finishing offers a variety of options for managing and manipulating hair&amp;rsquo;s texture, without build-up, weight or flaking.&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=204" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/JOICO/default.aspx">JOICO</category><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>CELEBRITY STYLIST RYAN CRUPI PARTNERS WITH JOICO</title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2008/10/30/celebrity-stylist-ryan-crupi-partners-with-joico.aspx</link><pubDate>Thu, 30 Oct 2008 16:10:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:203</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=203</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2008/10/30/celebrity-stylist-ryan-crupi-partners-with-joico.aspx#comments</comments><description>&lt;p&gt;Joico announces that rising style star Ryan Crupi, who counts Tobey Maguire, Kate Beckinsale, Selma Blair, Jimmy Fallon, Marlee Matlin, Elvis Costello and Gossip Girl&amp;rsquo;s Kelly Rutherford among his loyal clients, is the company&amp;rsquo;s newest celebrity spokesperson.&amp;nbsp; Crupi, who cares for his A-list clientele at the renowned Chris McMillan Salon in Beverly Hills, is also an accomplished red carpet and session stylist.&amp;nbsp; He has worked on projects for Cosmopolitan, Glamour, Allure and Maxim and most recently, he coiffed Rutherford for the cover of Green magazine.&lt;br /&gt;&lt;br /&gt;In a town known for its fascination with artifice, Crupi keeps it real.&amp;nbsp; He&amp;rsquo;s an avid surfer and his casual style informs his approach to his work.&amp;nbsp; &amp;ldquo;I love to do natural, long, beautiful, sexy hair,&amp;rdquo; says the stylist, who describes himself as &amp;ldquo;eccentric but basic.&amp;rdquo;&amp;nbsp; He adds, &amp;ldquo;I&amp;rsquo;m not scissor-happy and I don&amp;rsquo;t style in a way that a client can&amp;rsquo;t duplicate at home.&amp;rdquo;&amp;nbsp; The secret, he reveals, is in the cut.&amp;nbsp; A Crupi-executed precision cut will grow out so beautifully that clients with long hair need only visit the salon three or four times a year.&lt;br /&gt;&lt;br /&gt;A critical element of his long-wearing style is recommending the products that will keep clients&amp;rsquo; hair looking &amp;ldquo;a step above&amp;rdquo; between salon visits. Joico hair care products fulfill his expectations, thanks to their intense conditioning and restructuring properties.&amp;nbsp; The exclusive Quadramine Complex, found in most Joico care formulas, including its award-winning K-PAK Deep Penetrating Reconstructor, actually restores strands, inside and out.&lt;br /&gt;&lt;br /&gt;For more high fashion effects, at photo shoots and paparazzi-packed events, Crupi finds plenty of options in the Joico family of products.&amp;nbsp; He cites Volumizing Foam from the re:nu Age Defy styling collection as an indispensible tool for clients who are &amp;ldquo;volume-challenged,&amp;rdquo; while Joico&amp;rsquo;s Silk Result Sheer Gloss offers an ideal solution for controlling frizz and adding shine.&amp;nbsp; For grooming perfection, he reaches for Molding Putty, a light, flexible formula from Joico&amp;rsquo;s Design Collection.&lt;br /&gt;&lt;br /&gt;Another key to his clients&amp;rsquo; immense satisfaction is his confident eye and the ability to identify and produce the details that will enhance each individual. &amp;ldquo;Chris taught me to let the client know what I feel is best for them,&amp;rdquo; he says of his mentor, &amp;ldquo;particularly if I feel they are wearing something that looks dated.&amp;nbsp; It&amp;rsquo;s important,&amp;rdquo; he declares, &amp;ldquo;to stay modern.&amp;rdquo;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=203" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/JOICO/default.aspx">JOICO</category><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item><item><title>“Empire Gives Back” supporting “CUT IT OUT” </title><link>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2008/10/16/empire-gives-back-supporting-cut-it-out.aspx</link><pubDate>Thu, 16 Oct 2008 21:33:00 GMT</pubDate><guid isPermaLink="false">ce782d0b-df33-40b4-941a-c78a1c22fd34:189</guid><dc:creator>staff</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://fresh.looks-magazine.com/trendy/blogs/news/rsscomments.aspx?PostID=189</wfw:commentRss><comments>http://fresh.looks-magazine.com/trendy/blogs/news/archive/2008/10/16/empire-gives-back-supporting-cut-it-out.aspx#comments</comments><description>&lt;p&gt;Empire Education Group Announces National Anti-Domestic Violence Campaign&lt;br /&gt;&amp;ldquo;Empire Gives Back&amp;rdquo; supporting &amp;ldquo;CUT IT OUT&amp;rdquo;&lt;br /&gt;&lt;br /&gt;Philadelphia, PA -- Empire Education Group, the nation&amp;#39;s largest system of corporate owned cosmetology schools, is launching a multi-platform campaign called &amp;ldquo;Empire Gives Back&amp;rdquo; to support CUT IT OUT, that will benefit nearly 90 communities across the country.&amp;nbsp; CUT IT OUT is a program that teaches salon professionals to recognize signs of domestic abuse and safely refer those clients to people and resources that can help them.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;As one of this country&amp;#39;s leading educators of the next generation of hairstylists, Empire is perfectly positioned to support CUT IT OUT by teaching our more than 11, 000 students per year about domestic violence and how to respond when clients are suffering from abuse,&amp;rdquo; said Franklin K. Schoeneman, CEO and Chairman of Empire Education Group.&amp;nbsp; &amp;ldquo;But we are not stopping at education.&amp;nbsp; We are dedicated to truly making an impact by promoting public awareness of this issue, which is so often hidden from view.&amp;nbsp; Each of our 87 schools will be raising money, supporting women&amp;#39;s shelters and helping women learn how to get the help they need.&amp;rdquo;&lt;br /&gt;&lt;br /&gt;CUT IT OUT was born because women often develop very close relationships with their hairdressers based on trust. Some even confide to their stylists about abuse at home, rather than their friends and family.&amp;nbsp; CUT IT OUT strives to make sure such stylists know what to do with such frightening knowledge.&amp;nbsp; And Empire is setting out to support this effort by educating its own stylists-in-training on the subject, as well as raising awareness and funds for the cause.&lt;br /&gt;&lt;br /&gt;&amp;ldquo;We salute Empire Education Group and their commitment to spreading awareness to help break the cycle of domestic violence in America. It&amp;#39;s a powerful statement about the organization&amp;#39;s compassion and community service,&amp;rdquo; said Dianne Mooney, Founder of the CUT IT OUT program.&amp;nbsp; &amp;ldquo;All of us at CUT IT OUT are grateful that Empire Gives Back has embraced our educational program in service to victims of violence. Cosmetology students are all in a unique and powerful position to spread the word that there&amp;#39;s no excuse for abuse.&amp;rdquo;&lt;br /&gt;&lt;br /&gt;Empire has worked with the U.S. Department of Justice, the U.S. Attorney&amp;#39;s Office and the Office on Violence Against Women to launch a comprehensive platform, which includes enhanced student training, public awareness and education efforts, fundraising, victim support, public service announcements, media outreach and an online campaign.&amp;nbsp; Following is an overview of the specific elements of the initiative:&lt;br /&gt;&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Empire will coordinate a national roll out of the CUT IT OUT program to all of its 87 schools across the country.&amp;nbsp; CUT IT OUT instructional sessions will be brought into each of Empire&amp;#39;s cosmetology schools reaching more than eleven-thousand students annually.&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Empire schools will work with the US Attorney&amp;#39;s Office to adopt a local domestic violence support organization within proximity to each Empire school.&amp;nbsp; Empire will offer support with local student fundraising events as well as provide no-charge services to women who are in these shelters. &lt;br /&gt;&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Clients seeking support from each &amp;ldquo;Adopted&amp;rdquo; domestic violence support organization will also become eligible to receive financial assistance to attend any Empire Beauty School in the country.&amp;nbsp; Quantitatively this educational aid could reach up to half-million dollars per year.&lt;br /&gt;&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; All Empire schools will participate in the Empire Education Group National Day of Beauty, on October 11th.&amp;nbsp; On this day, all monies generated from services and sales in all 87 student salons will be donated to a local shelter in the community where the school is located. Empire will also devise an incentive program to generate excitement and support among students, educators and school officials for additional local fundraising efforts year-round.&lt;br /&gt;&lt;br /&gt;o&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; A dedicated website www.empiregivesback.com has been created to offer information about domestic violence, promote awareness for the national campaign, CUT IT OUT and to direct those in need to people, resources and organizations that can provide help.&amp;nbsp; It will also highlight local student events that benefit the cause, as well as raise funds online by selling specially designed items, which will also be available in Empire&amp;#39;s student salons across the country.&lt;br /&gt;&lt;br /&gt;Empire Education Group&lt;br /&gt;Empire Education Group has provided quality in cosmetology education, offering students the many of finest training tools and facilities.&amp;nbsp; For the past 70 years, Empire has grown to become one of the largest providers of beauty and cosmetology education in North America.&amp;nbsp; With 87 accredited cosmetology schools in 18 states Empire educates over 11, 000 students annually.&amp;nbsp; All locations use exclusive Certified Learning in Cosmetology (CLiC) education curriculum; the company prepares students for successful careers in cosmetology (hair care, skin care, and nail care.)&lt;br /&gt;&lt;br /&gt;Schools accredited under Empire Education Group include: Empire Beauty Schools, Artistic Beauty Colleges, Blaine, Chic University of Cosmetology, Concorde Academy, European Academy, The Hair Design School, Martin&amp;#39;s College of Cosmetology, Natural Motion Institute, Pierre&amp;#39;s School of Cosmetology, and Scot Lewis.&amp;nbsp;&amp;nbsp; For more information and a complete listing of all schools under the Empire Education Group name, please visit:&amp;nbsp; www.empire.edu&lt;br /&gt;&lt;br /&gt;For more information on the CUT IT OUT program, please visit http://www.cutitout.org.&lt;br /&gt;&lt;img alt="image" style="vertical-align:middle;" src="http://fresh.looks-magazine.com/trendy/cfs-filesystemfile.ashx/__key/CommunityServer.Blogs.Components.WeblogFiles/news.2008/EmpireGivesBack_5F00_184.jpg" /&gt;&lt;br /&gt;PHOTO ID: Press conference speakers from left:&lt;br /&gt;Franklin K. Schoeneman, chairman &amp;amp; CEO of Empire Education Group,&lt;br /&gt;Cynthia Figueroa, Executive Director of Women Against Abuse,&lt;br /&gt;Cindy Dyer Director, Office on Violence Against Women,&lt;br /&gt;Laurie Magid, current US Attorney for the Eastern District of Pennsylvania, &amp;nbsp;&lt;br /&gt;Dianne Mooney, Founder of Cut It Out,&lt;br /&gt;Lynne Abraham, District Attorney of Philadelphia,&lt;br /&gt;Pat Meehan, former US Attorney for the Eastern District of Pennsylvania&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://fresh.looks-magazine.com/trendy/aggbug.aspx?PostID=189" width="1" height="1"&gt;</description><category domain="http://fresh.looks-magazine.com/trendy/blogs/news/archive/tags/Industry+News/default.aspx">Industry News</category></item></channel></rss>