Frownies was created in 1889 after Margaret Kroesen discovered that her daughter Alice, a concert pianist, had developed unsightly wrinkles and frown lines. With a desire to maintain her youthful beauty and stage presence, Mrs. Kroesen created Wrinkle Eradicators (as they were first called) by employing the basic principle of fitness to the muscles of the face. After using her mother’s amazing invention, Alice was a living testimony, and it became clear that women and men everywhere could benefit from these Wrinkle Eradicators. Several years later, Mrs. Kroesen’s joined B & P (Beauty and Personality) Company as Managing Director. At the time, B & P specialized in barber supplies. Mrs. Kroesen eventually became the owner of B & P, and gradually dropped the barber supplies, and offered only her Wrinkle Eradicators and skin treatments. A few small ads were placed to help get the word out about her remarkable invention, and these soon paid off in increased sales. Alice Laumer, Mrs. Kroesen’s daughter, joined the business to help with the growing sales. After Alice’s death, Mrs. Kroesen remained at the helm of the company until her own passing in 1962. Following her mother and grandmother in business, Margaret Wright (named after her grandmother) redesigned and updated the packaging for Frownies, never altering the formula which had proven so effective. Now, more than a century since they were created, Mrs. Wright still oversees the operations of the company, but her daughter-in-law, Kathy Wright, is now taking her turn as the fourth generation woman helping preserve the faces of women and men everywhere. Kathy Wright is in her fifth year as CEO/General Manager of B & P Company. Again, the Frownies box has changed, but the 115 year-old formula remains intact, and Kathy brings a bright new direction to the company.